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media evaluation

Media Evaluation on Prezi

Evaluation

1.    In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that our film relates to normal horror conventions of real media products.

        If you didn’t know what genre our film was before watching then you would by the end. In our film we tried to put as many horror conventions in as possible to get the highest mark. We used influences from other horror films to help our video achieve the best possible grade. A specific scene in our film where there is flash backs of a girl eyes and is used in different editing styles such as gradient and sepia. A lot of horror films contain quick motion flash backs like our film to create more tension. Our sequence develops these conventions. From the conventions used in our sequence you can indicate the sub-genre of the film. Our sequence contains scenes such as running through the forest and heavy breathing which has been seen before on the famously known horror film Jeepers Creepers.

       Films like this have influenced our films. Our sequence could also be seen as a psychological horror, the way in which no clues are given at the start. The way in which there is sound perspective creating tension and adding more drama to the scenes. For our horror film there is different types of conventions that have been used such as the fear of the vulnerability, with a young girl being kidnapped by an unknown character. There is also fear of death and terror of the unknown.

 

        2. How does your media product represent particular social groups?

Our media product represents many different social groups. For a start there is only one character portrayed in our sequence and it is a young girl tied up and held at hostage which represents a younger social group, aimed at teenagers or young adults. The character is wearing plain clothing with just a white tee-shirt covered in blood from this we get no sign of any sub-cultures or interests. There is not a lot given away by the identity of the character such as the class and religion etc but we tried to keep our sequence aimed at everyone to give it a wider audience appeal. Our horror sequence is certified as an age ‘15’ so the aspects of horror shown had to stay suitable for all to watch. I think that the gender in our film is represented in a stereo typical way because it follows the typical girl being kidnapped story, to go against this we could have used a male being kidnapped by a female to use a juxtaposition but we wanted to young female to come across as vulnerable and naive and we would not have created this affect if we had used a male. So it’s a stereotypically based sequence.

       This links to target audience by using female character to keep the sequence interesting and wanting the audience to carry on watching.

 

 

        3.    What kind of media institution might distribute your media product and why?

I think that our film sequence is defiantly made for Hollywood productions, because our film is similar to other horror films we have seen at the cinemas.

       Our film could be produced by Hollywood directors, because it is different, new and exciting film that interprets and different type of horror film. Our film would not be used as a TV move, or art house film because it is specifically designed for a full cinema experience, to watch the action on the big screen to experience the horror as much as possible. Our film offers an opportunity for franchise and merchandise for the idea of a rollercoaster at a big theme park in England. Another film that has done this is ‘saw’ which then was followed by the ‘saw’ ride at Thorpe Park. Obviously it would be a horror ride and walk that is set to terrify the films fans. The main mise-en-scene in our films opening sequence includes dark low-key lighting, scary environments such as running through the forest. Another element of the Mise-en-scene is the props such as the saw, sander, blood and bandages that we used. All the things we used are to create a scarier atmosphere and for the tension created when watching the film to make it as scary experience as possible.

 

       4. Who would be the audience for your media product?

       Through researching the BBFC guidelines I have discovered that the ratings are split into many sub-sections; example of these sections are discrimination, drugs, horrors, language, theme and violence. It was important for me to take all of these into consideration before establishing my dedicated age for my horror opening sequence. Me and my group decided to show aspects of horror which where more suitable to the age of fifteen or above. We tried to capture a different style through our work that didn’t relate to any other films which we had watched. Although in one area of our sequence when the flashback where taking place, we took inspiration from a clip in Jeepers Creepers. In our opinion we felt that it was important to bring out our own ideas throughout and all contribute into creating the final piece. The idea which we aimed for was to try and generate our media product to both genders, this allowed us to show a range of ideas within our work, making us able to expand and show a variety of aspects of horror as well as varying the camera angle, music and props to emphasize this.

 

 

       5. How did you attract/address your audience?

       I believe that there is no particular part in our film that would terrify our audience due to the aspects of horror, which we have shown. In my opinion we have shown a style of work that is highly stereotypical, due to the typical idea of a girl being kidnapped. We have used many close up point of view shots as we felt this would make our work look more dramatic. As well birds eye view angles where shown to give an over view of the props, we felt this could enhance the spookier side within the work which we had produced. The camera work was altered as much as possible as we progressed as we felt this would add more depth and variety within the media product. The audiences of our horror opening sequence are witnessing the crime which has taken place, they are jump cuts and flashbacks linking one scene into one another making it seem more professional and if it was something that you would watch on the television. Our chosen audiences watches it on two different point of views, one on the victims behalf where she is running through the forest and the facial expression and the other shows the kidnapper preparing to commit the crime, as well has what he is putting the victim through. This adds a lot more drama, making the audience constantly wondering what is going to happen next? The audience feedback was really positive for our opening sequence although there was areas which our feedback highlighted our downfalls in the piece, this included the variety of our angles and where the titles where placed etc. After thinking about what was said we have tried to show more angles that works well as well as relating to the concept of horror. Although we took on board the thoughts of our audience and accepted their constructive criticism there where areas that we disagreed with, therefore we left them as they originally where. We felt it was important to take on some criticism but keep our own thoughts and ideas too making our ideas personal and unique.

 

 

       6. What have you learnt about technologies from the process of constructing the product?

       One of the major parts of filming our horror sequence was getting used to using the technology we have to use to produce it. Not being able to use the technologies would limit our work. For all of our sequence we only used the camera and the tripod because most of our shots were still shots of objects or people and we felt that some of the other technologies such as the TV studio and track were not needed in our sequence. The camera and the tripod were very easy to use. The tripod was good because we could adjust the size of it depending on our shot. If we wanted quite a low shot we could change the tripods height and make it lower down. Another Strength of the tripod was that we could get still shots, there was no wobble camera shots were it wasn’t needed and if we needed the camera to move, it was quite smooth because of the help of the tripod. I think a weakness of the equipment was the camera we used needed a tape and whenever we had filmed something we had to rewind or fast forward the tape to try and find the part which we had just filmed which often took up some time if we could not find it, however in some of the scenes we used a HD camera which means we did not need a tape to record, we could just record straight onto the camera and put that straight onto the computer without a tape, this camera was a lot easier to work with than the other. However both cameras were easy to film with we did not have any problems with that.
               When filming our horror sequence we did not come across any major problems. I think one of our problems was trying to get the low angle of the running sander because we could not use the tripod for this. We had to try and balance the camera on something else to get a still shot, however in the end we managed to balance the camera on something else while one of us tried to hold it steady which worked quite well and we got our still shot.
Another problem when we were filming was our title was originally going to appear when blood was splattered across the floor, however this was hard to get right and eventually the fake blood we were using ran out and we decided this would be too hard to do and may not look effective in the final product so we decided to not do this idea anymore and we used one of the titles from iMovie instead which we all agreed looked a lot more effective than our first idea.
             Another major part of making our horror film sequence was knowing how to use the editing software appropriately to match our horror films conventions and helping put our overall sequence together. We found it quite easy to use the iMovie software we used to edit our sequence together. One of the editing techniques we liked and have used a lot would be the effect on most of the shots making it look quite dark and dingy, we used a bleach bypass layer for this which we thought gave it a scarier and creepier look which match our horror convention. Another technique we have used a lot in our sequence was the slowing things down and speeding them up. We sped up some of the eye shots of our actor looking around so it comes like kind of a flash onto the screen which could make some of the audience jump as it is not really expected. We also slowed down some of the running through the forest scenes because it made the sound of the leaves and the heavy breathing sound really good, and it also made it look as if the girl that was running was getting tired and sick of running which eventually ended up her getting caught by whoever was running coming after her. When editing our film we also used really short quick shots of no more than 0.2 seconds so they flashed onto the screen like most of the shots of eyes just to give the film different types of shots and break up the longer shots like the running shots.
         In some of our shots we had to crop them because some things would be in the background that would not be in conventions of a horror film. For example we filmed our sequence in a garage and in the scene of the running sander there was a fruit bowl in the background which ruined the effect of the horror conventions we were trying to get so we had to crop this out of the scene.
       A problem we came across when using iMovie is when we sometimes wanted a quick flash of a shot which would be 0.1 seconds long, it often would not let us have it because it would be too short, so in some cases we needed to have our shots 0.2 seconds long, however this did not affect our film too much.
     For our sound track we used software called Garage Band. This was quite easy to use. It took quite a while to find a sound that suited our film because we wanted quite a smooth but creepy sound and then layer quick jumpy sounds over the top. Eventually we found what we wanted. A problem we first faced was that the sound time line was not in seconds it was in beats so we wasted some time trying to fit our music together until eventually we figured out how to change the settings so our time line would be in seconds. Our music had to be quite exact because a lot of our shots we quick and needed a quick jumpy sound. For example the jump cut of the hands tied behind the victims back, when the camera jumps out we wanted a quick, loud sound and it had to fit perfectly with the shot, which we accomplished. We did not suffer from any major problems when using garage band as we found it fairly easy to use.

 

       7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

        Before we started filming and producing our final sequence, we did a lot of planning and research before and produced a blog with all our planning on. First of all we looked at both the genres we had a choice of, we could either do film noir or a horror and my group chose horror because we felt that we had more knowledge of this that we did film noir such as we knew more of the conventions of it being dark and creepy. We then looked at an opening scene of horror films; we looked at Texas Chainsaw Massacre, House of Wax and Final destination and each of us of us evaluated on of the sequences. I think this helped a lot because it helped us know what things we would need in our film as we looked at the conventions, camera shots and mise-en-scene in actual horror films. Next we looked at title sequences of our chosen horror films and others, this was to see the order in which the titles go in and we learned that directed by was always the last title, so we made sure that this rule was in our sequence also. Then we looked at the age range that horror films tend to be based around and most of them are either 15 certificate or 18, this is because many of them have horrific scenes in them or bad language that many children will not want to see and children’s parents will not what their children to see. By looking at this we decided as a group that our film should be 15 certificate because it will not be that graphic and will not have much bad language and things children will not want to hear or see. We then did some research one sub genres of horror films for example supernatural and psychological horror. This was to see what kinds of horror films were available to see if we wanted our horror to follow any of these sub genres. We then had a quick look at a horror time line to see how horror had improved over the years with technology and important film things happened for example when the BBFC introduced some certificates to films. Then it came to looking at what we were going to have our horror film based on and we did a pitch of ideas, we decided we were going to have a kidnap in it and we included things like the murderer will wear gloves to seal their identity, these were just first ideas towards our final piece and we stuck to most of these ideas and did not change much. We then thought carefully about the shots we wanted to include and the story line we wanted to follow, we drew out these scenes and created an animatic to show what our ideas for our sequence were and what shots we wanted to include. This helped us a lot in our final piece and helped us decide which shots we needed and wanted to film next. I think this part of the planning helped us the most with our filming. However some of the scenes in our animatic are not in our final piece as we decided we did not need these and thought our sequence would work best without them and they confuse the audience to what is happening so early in the film. We also looked at the shots we wanted to use and how long we wanted them included this without planning which also helped us with filming because we knew which shots we wanted to be quick and jumpy and which shots we wanted to be longer. We discussed the props, location and actors included this in our planning again just to make the filming of our piece easier. Our group also had to make a company logo in our film at the beginning like most films include, we used an image from Google which we edited and changed and showed us doing so in our blog by using a screen grab.
         Then we started to film out piece, this would only be the rough cut and we could go back and made changed where and when we needed to, this was helpful because it showed us which parts we liked and which parts we didn’t like and we had the chance to change them. A problem with our rough cut was that it wasn’t long enough at first which told us we needed to do more filming and editing to make it longer. We did a risk assessment to make sure everything was safe as we used a lot of dangerous equipment such as the saw that is shown in many of our shots. We also had a filming schedule which helped us a lot in our filming because we knew when and where we were filming and what we needed to do. It made the process a lot quicker and easier because then none of the actors could cancel because they knew when they were filming. The planning process made our filming experience a lot smoother.

       I think our shot types have definitely improved while we were shooting our film as we experimented with different shot types instead of just having plain straight on shots; we had a lot of extreme close ups to show emotion and a lot of bird’s eye view shots of tools, we also had a low angle of the running sander. We used the point of view shot of when the victim is running through the forest so the audience feel as though they are experiencing what the actor is going through. In other projects I wouldn’t have thought much about using a point of view shot or a low angle but I think in this sequence they work well with the conventions of horror because I think it would make the audience more on edge and scared by feeling as if they are the ones going through what the victim is.
      Now I have used the camera and tripod and the different editing software me and my group definitely feel a lot more confident with using the different technologies than we did before we started the sequence. I think we learned how to use things as we went along which made it a lot easier if we learn by doing. I think if we did another sequence we would be a lot more confident. I also think that we would think a lot more about the editing while we were filming because we know how to use the software well and what we can do to the shots to make them fit the conventions of the genre better.
        I think that our final end sequence fits the brief very well because we have concentrated a lot on the conventions of horror well and thought about this while editing and that our film looks like a horror film with the different editing techniques like the bleach bypass effect and the slowing shots down and speeding them up. We also thought a lot about the mise en scene which resulted in us having the cut shots because of things in the background we didn’t see while filming. Our film is 1 minute 53 seconds long and the brief says around 2 minutes, I think this would have been better if it was a bit longer however it still fits the brief well. Our titles work well together and we also use the ended by using the directed by rule. Overall I think that our sequence fits the brief very well.

1.    

Final Cut

Rough Cut Thoughts and Final Cut Ideas

Rough cut thoughts
When we were analysing our rough cut it was a total of 90 seconds which was less than the time allocated.
There was no non-diegetic sound on our rough cut. The only sound we had was heavy breathing when running through the forest and the weapons dropping on the floor.
Final cut ideas

For our final cut we need to make our sequence last nearly 2 minutes or more to fit the brief. We also need to add music into the background. Our music will be consistent all the way through with layers over the top to add dramatic effect. For example on the 3 shots of the hands tied behind the victims back we are going to add quick sharp sound to create tension. We are also going to film more scenes to add into our sequence to add more variation of the shots. We are thinking about adding shots of different tools instead of just one saw. We are going to add these into the sequence as quick scenes like we have used for the eyes. 

iMovie

To edit my sequence and piece all of my films together I have used iMovie. In editing the film there are many techniques which you have the option to use, whether its cropping, changing the length of the clip, the speed of the clip, sound adjustments, rotating the clip etc. It was important that all our clips flowed together with use of transitions and effects. I felt that in order for our film to be a success these needed to be at a high standard making our work look more professional and appealed to our target audience.

GarageBand

To create a soundtrack for our piece I used Garage Band which allowed me to piece many sound clips and instruments together to create a sound that complemented well with our film. This was crucial, as we felt that this adds alot more to the opening sequence giving our work more depth. There where many different sound clips in the different categories to choose from before piecing our chosen few to create the final product. We tried to show different effects showing fading out and sudden changes etc. As a group we hope to have developed a piece that is to a high level ability and relates well to our chosen theme of horror.